Environmental Factors Essay Example for Free

Environmental Factors Essay The Coca-Cola Company was established in 1886 in the United States. Today, the Coca-Cola Company’s products are available in over 200 different countries. Each country contains its own demographics and other factors that influence the marketing planning and promotions for the Coca-Cola product lines. These factors vary by location and can include culture, customs, and even legal matters. The Coca-Cola Company has been able to successfully examine these factors and create marketing campaigns that have allowed the company to grow in leaps and bounds over the past 100 years. Global economic interdependence Global economic interdependence is when different economies rely upon one another and can include goods and service exchanges. Coca-Cola is one of the most famous soft drink brands in the world because they have successfully marketed their products across the globe. These foreign economies rely upon Coca-Cola products to stock their shelves to meet the consumers demand. With such a strong demand, countries would want the company’s product in local stores to increase sales and thus taxes collected. In order to get products to foreign markets, Coca-Cola is faced with trade restrictions and agreements. Restrictions can include tariffs which impose taxes on imported goods or quotas that limit the amount of certain product that is brought into the country (Kotler, Keller, 2012). These restrictions can lead to questions as to whether entering that foreign market is profitable. A high tariff could cut into profits while other trade restrictions may not allow a product to enter the market at all. A stiff market to enter may require a very detailed and successful marketing plan in order to reach the most potential consumers. A failed plan could result in the company paying more for the product to enter that market rather than the amount of money being made. Demographics and infrastructure Demographics must be examined prior to entering a foreign market. Household income, population, and age can all play a factor in a marketing plan. Poor  countries such as those in Africa may not be able to afford to purchase a product and therefore, would not be included in a marketing plan for a high priced item. Also, if there is a limited amount of infrastructure the product may not be able to be transported. Countries that lack infrastructure such as paved roads or electricity would become difficult markets for Coca-Cola to enter. Without roads or railroads, Coca-Cola would not be able to deliver their product to the consumers. Electricity is typically needed in order to keep the beverage chilled and to record sales transactions. A country lacking infrastructure will have a difficult time getting popular goods to their consumers. Cultural differences Cultural differences play a role in the marketing process. Different cultures will have different ideals and may even use products for different reasons. What may be acceptable in the American market may be a sign of disrespect in another. Knowledge of cultural differences can make or break a marketing campaign and also the entire company. For example, the Japanese commercials tend to have more animation and songs in the commercial. Also, the culture is also more advanced in technology so vending machines are more advanced in Japan than the ones we see here in America. Finally, different cultures may see certain products or ingredients as unhealthy. What may be delicious to consumers in China may be horrid to the taste buds of those in America. Social responsibility and ethics versus legal obligations Social responsibility and ethics are values that should be followed but not necessarily obligated to do so. On the other hand, legal obligations force a company to perform certain actions. For example, Coca-Cola is not legally obligated to set a certain price on their product. However, they are legally obligated to place nutritional and ingredient information on the product. As previously mentioned, different cultures play a role in marketing. What one culture may see as a social responsibility may be a legal obligation in another. As many know, Coca-Cola once contained the drug cocaine. Legally, cocaine is outlawed in the United States but may not be in other countries. What some may not know is that Coca-Cola still contains an extract from the coca leaves that is not classified as illegal (New York Times, 2013). In some cultures, it may be unethical to sell a product that has any  derivatives from any mind altering plants. Political systems and the influence of international relations Political systems can decide whether to allow a product to enter their market or impose extreme conditions that must be met. In addition, international relations can play a part as to where a product goes. Currently, the United States has a trade restriction with Iran that limits what can be exchanged between the two countries. Iran, once considered an ally, is now an evil and thus trade restrictions are in place. Coca-Cola may find it difficult to get their product into this market through a legit trade agreement. If Coca-Cola was faced with the fact that nobody would be allowed to import their product, they would be able to develop a marketing plan for domestic use that would portray that they are the only country who gets to receive the product. Foreign Corrupt Practices Act of 1977 The Foreign Corrupt Practices Act of 1977 prohibits bribes being paid to foreign officials to assist in obtaining or keeping business (U.S. Securities and Exchange Commission, n.d.). This Act would prohibit Coca-Cola from bribing an Iranian official to allow them to export their product to the country. Because of this Act, large corporations can no longer pay foreign officials to keep their products in stores of countries that have banned them either by local or international law. These different laws and stipulations create barriers for a product to be introduced into foreign and domestic markets. Technology Advancements in technology have made marketing both easier and more difficult at the same time. Social media sites such as YouTube now promote products before the user can watch the video they intended to view. As technology advances, previous innovations become cheaper and open the doors for new consumers to obtain these products. As the amount of people who are able to access the internet increases, so does the amount of people that can view advertisements. One of the newest fads for technology is making more products â€Å"green†. Environmental friendly products are now the big rage and consumers will pay more for a product if it is deemed â€Å"green†. Advances in technology will eventually lead to more products being green and thus  creating a decline in the demand. Conclusion The Coca-Cola Company was established in 1886 in the United States. Today, the Coca-Cola Company’s products are available in over 200 different countries. Each country contains its own demographics and other factors that influence the marketing planning and promotions for the Coca-Cola product lines. Factors such as political influences, technology, and cultural differences all play a part on marketing. Differences in these factors can determine whether a product should be entered into the market. It is the responsibility of the manufacture, such as Coca-Cola, to perform their due diligence and evaluate its findings. References New York Times. (2013). How Coca-Cola Obtains Its Coca. Retrieved from http://www.nytimes.com/1988/07/01/business/how-coca-cola-obtains-its-coca.html U.S. Securities and Exchange Commission. (n.d.). Spotlight on Foreign Corrupt Practices Act. Retrieved from http://www.sec.gov/spotlight/fcpa.shtml

Situated Cognition Essay -- Learning Cognition Essays

Situated Cognition Learning and Knowledge Relates to Situated Cognition "Learning and knowing are integrally and inherently situated in the everyday world of human activity" (Wilson, 1993, p.71). Learning is situated in the context in which it is taught. In other words, the context in which something is learned is very important. The activity in which the learner is engaged in at the time of learning is also important (Griffin and Griffin, 1996, p.293). If the goal of a learner is to solve day-to-day life experiences, they must engage in such opportunities. In order to understand and gain knowledge, learning theories stress the importance of creating a relationship between all pieces of information, the learner, and the environment. It is the responsibility of both the teacher and the learner to link the appropriate information together. If students can develop a relationship for the "underlying reasons for ‘how’ and ‘why’ to use specific procedures, they will be able to store this information as part of their knowledge network," and develop links with other pieces of information (Gersten and Baker, 1998, p.24). On the contrary, if learners learn facts of information that are isolated from a meaningful context, their understanding is often incomplete and meaningless. As a result of these linked relationships between individuals and environments, knowledge is the prevailing outcome. In summary, "knowledge is situated, being in part a product of the activity, context, and culture in which it is developed and used (Brown, Collins, and Duguid, 1989, p.32). What is Situated Cognition? Situated Cognition is a way to "address difficulties students have in retention and generalization" (Gersten and Baker, 1998, p.23). It ... ...or Well-Structured and Ill-Structured Problem-Solving Learning Outcomes. ETR&D, Vol. 45, No. 1, 1997, pgs. 65-94, SSN 1024-1629. Moore, Beverly. Situated Cognition Versus Traditional Cognitive Theories of Learning. Education, V119, N1, pgs 161-171, Fall 1998. Moore, Joyce L.; Lin, Xiaodong; Schwartz, Daniel L.; Petrosino, Anthony; Hickey, Daniel T.; Campbell, Olin; and Hmelo, Cindy. The Relationship Between Situated Cognition and Anchored Instruction: A Response to Tripp. Educational Technology, October, 1994. Wilson, Arthur L. The Promise of Situated Cognition. New Directions for Adults and Continuing Education, No. 57, Spring, 1993 Wisner, Alain. The Etienne Grandjean Memorial Lecture: Situated Cognition and Action-Implications for Ergonomics Work Analysis and Anthropotechnology. Ergonomics, Jossey-Bass Publishers, 1995, Vol. 38, No.8, Pgs. 1542-1557.

Catcher in the Rye- ‘Holden’s Hatred of Everything’ Essay

‘Holden’s hatred of everything is shallow and indicates his own unrealistic and confused attitude.’ Discuss. J.D. Salinger’s novel Catcher in the Rye depicts a teenager struggling through an identity crisis during the 1950’s. Salinger promotes the themes of growing up and adolescence through the protagonist, Holden Caulfield. Holden’s attitude towards life is bitter and contemptuous which prevents him from successfully interacting with other people. His transition from childhood to adulthood is blurry and unclear as he lacks the skills needed to shift from one to the other. Furthermore, he is unable to overcome the obstacle, as he sees it, of growing up as he is finding it difficult to accept the responsibility that comes with it. Holden exposes his idea of the shallowness and hypocrisy in the world by describing them as ‘phony’. Holden recognizes that phoniness is all throughout society. Whether it be in reference to his old school principal at Elkton Hills only conversing with the upper class families, or to his hatred of movies as it involves actors pretending to be something they’re not. Although Holden holds this pessimistic attitude, it seems to be evident that this outlook appears only to be evoked by sympathy, either for the families that looked down upon at Elkton Hills or for his own dysfunctional family. Holden also sees the insincerity in the publication of Stradlater, his roommate who is able to hide his ‘secret [slobbery]’ behind his ‘sexy’ appearance and fake charm. In this sense, Holden may also be jealous of how easily Stradlater can shield his insecurities as he has a strong sense of self-imposed ego. Holden describes his older brother D.B. as a phony because Holden perceives him as a ‘sellout’ for being a ‘prostitute in Hollywood’. Though Holden used to look up to his older brother, his now believes D.B. is compromising his talents for an audience. Similarly, with Ernie who plays piano at the nightclub, Holden is frustrated when the audience claps for him, claiming that ‘people always clap for the wrong things’. Holden is often found disapproving of particular elements in society, however is able to justify to himself the reasons of his actions based on his own experiences and perceptions, which may clash with the expectations of society and it is this that confuses Holden. Holden’s idea of reality is found to be altered due to hurtful experiences and therefore he has difficulty with interactions, forming connections and approval of society. At the beginning of the text, the reader is informed that Holden is narrating from a mental institution, which enables the reader to conclude that Holden’s views of reality are somewhat unstable. Moreover, Holden is unable to let go of the past, as he believes childhood is the only place he will find happiness. Holden’s perception of childhood consists of unconditional love, simplicity and safety from the corruption of the outer world. To Holden, this genuineness existed only when Allie was alive. It is here that the reader is led to believe that the reasons behind Holden’s inability to deal with complexity and intimacy stem from the death of Allie which he has failed to properly grieve for, resulting in confusion and lack of the closure he needs to move forward. In regards to his sexuality and lack of knowledge or experience in the matter, Holden notes that it doesn’t really apply as ‘in [his] mind, [he’s] probably the biggest sex maniac you ever saw’ which implies that Holden has already created his own world in which he has isolated himself to. Holden’s fantasy is to be the ‘catcher in the rye,’ ‘catching’ kids from falling off a cliff into the pretentious world of adulthood. This metaphor indicates that Holden wants to be the person to save the children before they fall out of their innocent knowledge into the repulsive world of adults. His desire to remain in of childhood is implied when he explains that the ‘best things about the museum is everything stayed where it was’ which shows that he longs for a world that remains frozen and unchanged, as he fears the unknown. Also, when watching Phoebe on the carousel, Holden mentions that ‘the nice things about carousels were that they always played the same songs.’ The reality of the world cannot be accepted if the meaning is unknown, and this applies to Holden as his ignorance to explore this unknown prevents his from being the man he truly wants to be. Furthermore, Holden finds difficulty in accepting the concerns and responsibilities that are required in the adult world. His childishness and immaturity, whether deliberate or not, is evident when Holden ‘left all the foils and equipment and stuff on the goddam subway’ and instead of accepting that he made a mistake, he blames it on that he ‘had to keep getting up to look at this map so ‘[they’d] know where to get off’. Holden’s responsibility as an adolescent teenager was to finish school with good grades however unable to do that, he transfers to different schools repeatedly, only to fail again. Holden’s inability to accept responsibility may also be due to a fear of success. Holden’s childishness is also noticed throughout the novel when Holden refuses to go home and confront his parents about ‘flunking out of Pencey Prep’ in fear of the criticism and consequences that will result. Holden dislikes responsibility, as he believes that with it comes expectations, and if he doesn’t live up to those expectations, then the unconditional love he received through childhood will subside. ‘Catcher in the Rye’ explores the tension and confusion between Holden’s aspiration to observe and isolate with his need to converse and connect. Holden displays characteristics of a secluded mentality and is victim of his own isolation, which in turn prevents him from conforming to society’s expectations. Through Holden, the contrast between childhood and adulthood and the process of transitioning from one to another are examined closely. As the novel progresses, the reader is able to understand what events Holden has experienced that have lead to his unrealistic and confused attitude about fearing change, resenting adulthood and growing up.

Essay about Personality and Finding Out Who You Are

Personality and Finding Out Who You Are Many people go throughout life not knowing exactly who they are. The personality of some one is who they are. Many psychologists have tried to define what they envisioned personality to be, and by analyzing their theories I will try to find out who I am. Carl Jung developed the concept of introverts and extroverts. Introverts are people who tend to be preoccupied with the internal world of their own thought, feelings, and experiences. Extroverts are people who tend to be interested in the external world of people and things. Personally I do not believe personality can be put into just two columns as Jung has filtered it into. I do not feel like I am extroverted or introverted. It all†¦show more content†¦Just like Carl Jung, I disagree with Freud, but for a different reason than Jung. I feel like my consciousness has just as much, if not, more control over my body and my personality as my unconscious. I feel like I put a lot of reasoning into my normal daily life rather tha n do what I unconsciously want to do. However, I do go through surges where my unconscious will want something, and I have to do anything within my conscious power to get it. An example of this is sexual temptations, or competitiveness (aggression) in sports. I do not like to lose, and some sports I cannot play because there is not enough contact, which my unconscious needs so I can get out the aggression necessary to win the game. I like football because I can convert my aggression and frustration into adrenaline and then convert my adrenaline into afflicting pain on others – in essence – to win the game. However, I also play basketball and there is not enough contact in it to subdue my unconscious need for contact, so my adrenaline can do nothing but turn back into frustration. Through analyzing these personality theories I have got a sense of what my personality is like. 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